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Personalizing Content Policy

We empower our buyers to express themselves in creating, discovering and selling clothing and accessories with messages they want the world to hear. This also means that you might find certain messages controversial, while others do not.

Of course, there are also standards that we set for our community and we remove designs and/or shops that come to our attention when we find them to be:

  1. Illegal
  2. Hate speech
  3. Inciting violence
  4. Graphic sexual content

Any products, designs or shops that fall into the above categories will be removed at the discretion of and/or it's printers . In order to balance the needs, safety and interests of a diverse customer and partner base, we may also remove certain kinds of sensitive content or limit its visibility.

In some cases, the context of a message is key for understanding. We encourage our community to be mindful of this and report designs which you think violate our Community Standards. We take each report of a design, product or shop seriously; we research the case thoroughly and consult experts if necessary before taking appropriate action.


We are of course bound by the laws in the countries we are active in. Reported designs, products and shops that violate the law will be removed.

2. Hate Speech

We remove designs and/or shops that come to our attention when we find them to have content that directly attacks people based on their:

  • Race
  • Ethnicity
  • National origin
  • Sexual orientation
  • Sex, gender, or gender identity, or
  • Serious disabilities or diseases

Organizations and individuals dedicated to attacking and promoting hatred against these groups should not find a home on As with all of our Community Standards, we rely on you to report this content to us.

We may however allow satire or social commentary related to these topics when that context is clear.

People can use to challenge ideas, institutions or practices by expressing this on products. This helps promoting debate and greater understanding.

Sometimes people might create, buy, or sell content referencing someone else’s hate speech for the purpose of raising awareness or educating others about that hate speech. When this is the case, we expect the designer to clearly indicate their purpose, which helps us better understand the context.

3. Violent Content removes content that comes to our attention which incites violence or is offensive, defamatory or threatening to victims of attacks, catastrophes or crimes.

In some cases, when people create, buy or sell content referencing violence, they are condemning it or raising awareness about it and we may allow that content on . We will remove graphic and violent content when we find it to celebrate or glorify violence.

4. Graphic Sexual Content will remove content that comes to our attention when we find that it contains graphic sexual content, pornography and obscenity, especially in regard to minors. We may also restrict the display and visibility of certain sexual content at our discretion. VIP List

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